ARE YOU TOUGH ENOUGH TO WEAR PINK?

As the leader in Western lifestyle apparel since 1947 and the originator of the Cowboy Cut® jean, the Wrangler® brand is using our strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease.

"Breast cancer touches everyone," said Phil McAdams, president, Wrangler® Specialty Apparel, at the launch of the initiative in 2004. "Tough Enough to Wear Pink is our way of recognizing the courageous women and men who face the disease and the family and friends who face it with them".

The Tough Enough to Wear Pink™ campaign has raised more than $9.75 million for breast cancer charities. Most of the money raised stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.

Join us again this year as we proudly continue to support the Tough Enough to Wear Pink initiative.

Show Your Support

Wear the Wrangler Tough Enough to Wear Pink shirts -- for men and women.

Learn More

Visit ToughEnoughToWearPink.com for participating rodeos, other participating Western products companies and retailers, and details on how you can get involved.