ARE YOU TOUGH ENOUGH TO WEAR PINK?

As the leader in Western lifestyle apparel since 1947 and the originator of the Cowboy Cut® jean, the Wrangler® brand is using our strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease.

"Breast cancer touches everyone," said Phil McAdams, president, Wrangler® Specialty Apparel, at the launch of the initiative in 2005. "Tough Enough to Wear Pink is our way of recognizing the courageous women and men who face the disease and the family and friends who face it with them. We hope to use the strength of the Wrangler® brand to help lead the western industry to raise $1M in the fight against breast cancer and support such a universal cause."

That million dollar milestone was met within one year of the launch of Tough Enough to Wear Pink. A $1 Million check was presented at the 2006 Wrangler National Finals Rodeo. Watch the video presentation of the $1 Million check at the 2006 Wrangler National Finals Rodeo.

Join us this year as we proudly continue to support the Tough Enough to Wear Pink initiative.

Show Your Support

Wear the Wrangler Tough Enough to Wear Pink shirts -- for men and women. Eight-time World Champion Cowboy Joe Beaver is tough enough to wear pink (shown left). See the shirt Joe's wearing.

New for 2008 -- the Tough Enough to Wear Pink belt buckle for ladies. Made with Swarovski and glass cystals through the body and buckle and featuring an exclusive Collectors Edition TETWP buckle in antique silver finish. See the belt.

Learn More

Visit ToughEnoughToWearPink.com for participating rodeos, other participating Western products companies and retailers, and details on how you can get involved.